You got here by following the web address on the back of the orange ticket, right? The ticket that gave you 10 new minutes of free play?
So what did you do with your 10 minutes? Did you have a good time? Did you play? Did you make someone smile? Please leave a comment below, and share your story.
The orange tickets are part of an IDEO design experiment called “Designs On: Time”. We challenged ourselves to create concepts around the subject of time. This particular concept began with a question: What would happen if we gave away a thousand hours of play, ten minutes at a time?
IDEO believes in the seriousness of play. It is a big part of our design culture. We encourage playfulness in everyday life. But sometimes it’s hard to get permission to play – so we’re giving out permission, 10 minutes of it, right there in that orange ticket.
And here’s a secret for you: these tickets never expire. They can be used again and again. When you feel ready, pass it on. Give someone else the gift of ten shiny new minutes. Make it a token of affection for someone you love, or pass it to a total stranger.
Thanks, and happy playing!