Monthly Archives: October 2008

chainreaction
"Jon wanted to get people psyched about IDEO’s engineering capabilities and to broadcast the distributed contraption live for all to see"
Dave Vondle

The Incredible IDEO Global Chain Reaction Experience

There was a lot riding on the seven-inch pole-dancing doll. Tickle-Me Elmo made for another pressure point. In fact, with eight worldwide locations, six time zones, and roughly fifty people involved, IDEO’s Global Chain Reaction looked more like a blueprint for possible points of failure than a functioning Rube Goldberg machine designed to run sequentially [...]