Love your back channel

Twitter changes everything”… I’m sitting in a conference session by that name right now. That may be a stretch, but it certainly does change many things, including how people participate at events like conferences and speeches.

Increasingly presentations to large audiences are happening in the context of a ‘backchannel’, where attendees are responding in real time to what is being said at the podium. That’s a pretty interesting development, but one that’s a bit off-balance: while the audience can converse with one another and respond to what they’re hearing in the room, the content of the presentation doesn’t make it into the stream unless someone (re)tweets it.

So what if your presentation software could send tweets on your behalf that were timed to the slides of your presentation? You could effectively simulcast your presentation through the backchannel as a part of the conversation, adding ‘more info’ links, credits, or anything else you could imagine…

Enter Keynote Tweet, a simple open-source script that provides the capacity to participate in the backchannel by combining Twitter with Apple Keynote. All you have to do is add text wrapped in [twitter] and [/twitter] tags in the presenter notes section of a slide. When that slide comes up in the presentation the script grabs that text and sends it to Twitter on your behalf.

Here are the details:

The software works with Keynote (on a Mac) but not with Powerpoint. It’s written in AppleScript so it’s easy to customize — it’s compiled as a Stay-Open application but you can open it in Script Editor to modify as you wish. Out of the box it will ask you if you want to add any #hashtags or @mentions to all the tweets (e.g. for a conference #hashtag), and will watch your presenter notes for [twitter]twitter this[/twitter], ignoring the rest of your notes, while in presentation mode only.

In order for the code to work you’ll need to have your Twitter credentials in your Keychain. If they’re not in there already, use Keychain Access to add a new password to your login keychain with the following information:

  • Keychain Item Name: http://twitter.com
  • Account Name: Your email address
  • Password: Your Twitter password

(Thanks to codahale.com for this approach to applescript)

I (@gentry) will be testing this tomorrow at the Enterprise 2.0 conference (#e2conf) for the first time. If you happen to be there I’d love to hear any feedback on how it works in real life…

Click here to download Keynote Tweet at Google Code

37 Comments:

  1. Tilman

    24/06/2009 at 3:17 am // Permalink

    Great idea! How does it work it exactly? Did you find a way to tap into the event of switching slides in keynote? I read the script but could not find, how you did that. Is it possible to have more than one [twitter]-part in the notes of one screen? What about the 140 char limit?

    Thanks, great work.

  2. Gustavo

    24/06/2009 at 6:40 am // Permalink

    Great Idea!
    There’s a similar application for PC (windows) users?

  3. Gentry

    24/06/2009 at 8:23 am // Permalink

    Tilman, Keynote 3 supports scripting, so coding was pretty easy. You just have to ask Keynote for the notes content of the slide being presented. the “idle” function gets called every second and a bit of checking makes sure you don’t tweet the same thing over and over… that’s about it!

  4. Gentry

    24/06/2009 at 8:24 am // Permalink

    Gustavo, I’m not aware of any PC/windows equivalent.

  5. jacobe

    24/06/2009 at 8:49 am // Permalink

    The first thing that comes to mine is Stephen Colbert’s segment ‘The Word’ – where while he is talking and monologuing to the camera, there is additional information popping up on screen that is relevant to what he is saying…

    Nice idea!!

  6. Philipp

    24/06/2009 at 9:23 am // Permalink

    genius idea – Gentry, I love it. Getting closer to switching to a Mac…

  7. Cristian

    24/06/2009 at 1:33 pm // Permalink

    Word! Great work, and thanks for sharing.

  8. miss stephanie

    12/07/2009 at 4:47 pm // Permalink

    are these 2 supposed to be the same?

    [twitter] and [/twitter] [tweet]twitter this[/tweet]

  9. Gentry

    22/07/2009 at 4:13 pm // Permalink

    miss stephanie, good catch. [tweet] doesn’t work. my bad. fixed in the copy above.

  10. Timo Elliott

    03/11/2009 at 5:27 pm // Permalink

    Great idea! Here’s a version I put together for Windows, as a PowerPoint add-in: http://www.sapweb20.com/blog/powerpoint-twitter-tools/

  11. Ninakix

    12/11/2009 at 11:43 am // Permalink

    I had a really hard time reading the article because of that picture. Wow.

  12. Tony Watkins

    18/11/2009 at 2:28 am // Permalink

    Brilliant. It works really well. I’m going to be using this a lot, starting on Saturday during two seminars I’m leading. Thanks very much!

  13. JD

    19/11/2009 at 9:58 am // Permalink

    Great & unique idea! Worked like a charm in your #w2e presentation.Well done! Yes it sux to have people in an audience twittering rather than listening, so this should help all.

  14. Blane Warrene

    15/12/2009 at 1:58 pm // Permalink

    Great stuff – I will get to test this out on some presentations and share it with the team simultaneously via Twitter. Thanks for this app.

  15. Abdiel Ledesma

    25/08/2012 at 2:48 pm // Permalink

    Hi. I want to thank you for the KeynoteTweet creation.

    I followed the instructions on several sites, but I couldn’t make tweets to be sent from my presentation.

    I will be very happy if I can use it in a presentation I will have on Wednesday Aug 29th.

    Please let me know if you have any idea why it’s not working.

Trackbacks
  1. IDEO Labs » Keynote Tweet: Participate in the backchannel of your own presentation « Netcrema - creme de la social news via digg + delicious + stumpleupon + reddit 24/06/2009
  2. Ain’t That the Coolest Thing | CloudAve 08/07/2009
  3. Veille technologique du 8 novembre au 8 novembre « RTBF Labs 08/11/2009
  4. Auto-Tweet Directly from PowerPoint And Other Twitter Tool Updates | SAP Web 2.0 23/11/2009
  5. Resources, Themes & Tips for Keynote Presentations – Mac.AppStorm 25/11/2009
  6. Resources, Themes & Tips for Keynote Presentations | Design City 26/11/2009
  7. Auto-Tweet Directly from PowerPoint And Other Twitter Tool Updates | CloudAve 12/12/2009
  8. Mr. Tweet: Your Personal Networking Assistant! 25/12/2009
  9. FREE PowerPoint Twitter Tools. | GAby Menta 26/12/2009
  10. Send tweets automatically during a Keynote presentation with Keynote Tweet | Tech Industry News 21/01/2010
  11. Back-Channeling Your Own Keynote Maintains Traditional Power Dynamic | English Education Professor 21/01/2010
  12. Send tweets automatically during a Keynote presentation with Keynote Tweet | Design City 21/01/2010
  13. Twitter as ‘backchannel’ « Mediate 21/01/2010
  14. Send tweets automatically during a Keynote presentation with Keynote Tweet | TechBlogs Today 21/01/2010
  15. Apple-Overload! » Send tweets automatically during a Keynote presentation with Keynote Tweet 21/01/2010
  16. Send tweets automatically during a Keynote presentation with Keynote Tweet « 22/01/2010
  17. Keynote Tweet – Automaticly Tweet Your Presenter Notes 22/01/2010
  18. Mental Links: TheSixtyOne, Sarien, Data.gov, Controlled Serendipity, Keynote Tweet, Booki, and more « theory.isthereason 25/01/2010
  19. Twitter as ‘backchannel’ - Mediate 21/02/2010
  20. Send tweets automatically during a Keynote presentation with Keynote Tweet « Apple « Apple News Fan Page 13/03/2010
  21. Conference Sessions Matter, Even at SXSW « Cloud Four 18/03/2010
  22. #DearKen: How Can I Best Use Social Media When I Present At Conferences? | mobilegroove 05/04/2012

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