Every fall the San Francisco chapter of AIGA, the professional association for design, hosts a gala to celebrate a community of over 1,600 students and professionals in the Bay Area under the umbrella of communication design, ranging from graphic design to interactive design and experience design. Each gala has a theme that is most evidently expressed through the auctioning of custom-designed objects by design firms and independents. This year’s event was a masquerade, and appropriately titled “Mask Appeal.”
IDEO was asked to participate again this year, so, of course, we took up the challenge. It didn’t take much convincing to recruit fellow communication designer Wilfred Castillo to help imagine what a contribution from IDEO could be. After a week of remotely brainstorming how to transform a $3 mask structure into something awesome, we finally landed on the concept of a wooden toy maze. It’s interactive, nostalgic and who didn’t love this game as a kid?
Click through for more photos and build details.