The Incredible IDEO Global Chain Reaction Experience

Rube Goldberg gone IDEO Global

October 28, 2008
Reading Time
2 minutes

There was a lot riding on the seven-inch pole-dancing doll. Tickle-Me Elmo made for another pressure point.

In fact, with eight worldwide locations, six time zones, and roughly fifty people involved, IDEO’s Global Chain Reaction looked more like a blueprint for possible points of failure than a functioning Rube Goldberg machine designed to run sequentially across three continents.

Even Jon Kaplan, the IDEO veteran behind the effort, had moments of doubt. But more than that, he had moments of disbelief: How could someone actually come up with that!? How could someone actually engineer a pole-dancing doll to spin around in silver garland, knock down a Phillippe Starck juicer, trigger a Gaussian gun, and topple a Tickle-Me Elmo, plastic eyes first, onto a computer mouse that then prints a document in Shanghai? All told, there were about ten other machine-based vignettes that lasted almost 20 minutes and spanned day and night, thanks to the fifteen-hour time difference between offices.

Unlike many Rube Goldberg machines, the goal wasn’t to turn on the lights or pour a glass of milk. Instead, Jon wanted to get people psyched about IDEO’s engineering capabilities and to broadcast the distributed contraption live for all to see. Of course, getting a hot dog in the Chicago office to dial a cell phone in Palo Alto for the sole purpose of pumping helium into a bucket of soap and water for a three-foot cylinder of bubbles did plenty to get people excited. When the Chicago team added flames to the mix, Jon didn’t flinch.

“I sent out rules and people either ignored them or followed them. The sense of humor part was great. Munich emailed early on and said, These rules are there for breaking, right?”

The San Francisco office waits patiently for the New York office to knock on their door

The New York office logs on

Elmo in Palo Alto sends a print to Shanghai

Munich maps out their multi-floor Rube Goldberg

The Boston team gets their machine ready amongst scenes of local history


23 thoughts on “The Incredible IDEO Global Chain Reaction Experience

  1. dan

    This is fantastic. I can only imagine the discussions and experiments going on within and between each group. How much time was allowed for building and preparing each set of contraptions? Also very curious about how detailed the ‘rules’ were. Pretty loose, or did you have to spell some things out, like ‘No flamethrowers please, Mary’s eyebrows still haven’t grown back from last years adventure’..?

  2. Pingback: Seblog » Archive du blog » Réaction en chaine…

  3. Pingback: Gadget» Blog Archive » IDEO Sets Up Ridiculously Large, Continent-Spanning Rube Goldberg Device [Ambition]

  4. Pingback: The incredible IDEO global chain reaction experience at Interaction Design Umeå

  5. Jon K.

    Dan – Glad you enjoyed it – it was really fun to do.

    I first announced the event to the IDEO community about six weeks in advance and gave everyone two weeks to form their teams and two weeks to agree on the transitions between teams. Some teams started brainstorming their contraptions right away, but, as with many things, most of the details were worked out and building happened during the last week or so.

    I was pretty clear with the rules, specifying things like: no live animals, use the items in the kit I provided (red IDEO ball, marbles, glockenspiel, and pinwheel), make noise, no human intervention, nothing dangerous (no explosions, flaming projectiles, falling anvils, etc.). In typical IDEO fashion, teams elected to follow or ignore the rules as they saw fit, which made the whole thing that much more entertaining.

  6. Pingback: Objectified: A Documentary Film by Gary Hustwit

  7. Pingback: Engineering. Collaboration. Brilliance. « Digital Industrial Park

  8. Pingback: Worlds most Global Rube Goldberg system - Cheating Network

  9. Pingback: 72dpi » Serious play at IDEO

  10. jarid

    Two guys from Ideo came to Wentworth and talked about the company, any one the works their is fucking lucky

  11. Pingback: You gotta love this one… « Minds On, Please!

  12. Dan

    Terrific machine, I’ve always loved these things. This took it one step further with the use of faxes, telephones, etc. and really ties in the global aspect of today. Looks like a great place to work!

  13. Pingback: Nonlinear Innovation « Voir Dire

  14. Pingback: Farfar Academy » Blog Archive » IDEO video

  15. Pingback: This is not serious — ana ulin .org

  16. Pingback: benyee » Two Videos…

Leave a Reply

Your email address will not be published. Required fields are marked *


Reload Image