"There is little more terrifying than having nothing to do at work."
Burton Rast

Why We Make

There is little more terrifying than having non-billable time at work. The first few weeks of my employment at IDEO were a nervous time for me. I was intermittently assisting a few project teams, but it would be an excruciating few weeks before I was staffed full time to a client project. For the better part of my […]

"At IDEO, empathy is in our DNA."
Burton Rast

Empathy and the Promise of Virtual Reality

At IDEO, empathy is in our DNA. We begin every project by doing observation and research aimed at gaining an understanding of, and subsequent empathy for, the people for whom we are designing. Because of this, many of us at IDEO are excited about the promise of virtual reality. Director Chris Milk gave an inspiring […]

"How my unwavering insistence upon Internet privacy led me to create my first Chrome extension"

The Best Way to Complain is to Make Things

The issue of Internet privacy is a challenging one. No one wants their every click & page view tracked, catalogued and shared across countless databases of the thousands of advertising partners working to serve the most targeted marketing efforts that have ever existed. To guard against tracking and malvertising, I use quite a few Chrome extensions: uBlock [link] Collusion […]

"When you're crunching against a tight deadline to design a new-to-the-world digital experience, you do a lot of learning on the fly."
Burton Rast

Tools We Like v2

When you’re crunching against a tight deadline to design a new-to-the-world digital experience, you do a lot of learning on the fly. One of the cornerstones of our design process at IDEO is that we build to learn. I’ve found I work more quickly and effectively prototyping in the browser itself. The global community of […]