"Recently, at IDEO London, we’ve started to think more creatively about how to collect and use data for research during the design process."

Catching Ghosts

Recently, at IDEO London, we’ve started to think more creatively about how to collect and use data for research during the design process. It’s easy to track user behavior when we work on digital design projects; the tools are built in. But what if we had those capabilities outside the digital space? On a recent […]

"When Alex S. found himself 40 pounds up from his grad school weight, he decided it was time to do something about it."
Elise Craig

Build Your Own Bike-Powered Xbox

When New York-based designer Alex S. found himself 40 pounds up from his grad school weight, he decided it was time to do something about it. But as he looked around for ways to take off the extra heft, he didn’t see any elegant solutions to weight loss. Heading to the gym isn’t his style, […]