"During every project, there’s a moment when it can either become a ton of work, or a little bit of work. That’s the moment I live for."
Jacob Waites

Artistry Matters, Even for a Name Tag

During every project, there’s a moment when it can either become a ton of work, or a little bit of work. That’s the moment I live for—it’s the part where you choose whether to sacrifice some of your time to practice your craft, or just bang something out. (More on this at IDEO’s blog.) For […]

"At IDEO CoLab, we love thinking about what nature can teach us about emerging technology. "
Jacob Waites

From Fungal Networks to Connected Businesses

At IDEO CoLab, we love thinking about what nature can teach us about emerging technology. Recently, we revisited an old podcast from a source we adore: Radiolab. Their episode “From Tree to Shining Tree” inspired us when we were thinking about naturally-occurring mesh networks. The podcast talks about how mycelium and mycorrhiza give plants a natural […]