"We had to do more than just show it. We had to make people really feel it."
Jure Martinec

How We Did It: Prototyping in Virtual Reality

If you’re reading this now, chances are you have no idea what it’s like to navigate the world without full literacy. In May 2015, Pearson asked IDEO to design an experience that would inspire empathy for the struggles of people with illiteracy. Part of Project Literacy, a campaign founded and convened by Pearson, the installation is intended […]

"That’s the definition of wonder that I like—something that changes your perspective of the world."
Andrew Evans

The Magic Patio

Keep a close eye on Andrew Evans—he might be an innocent-looking product designer in IDEO’s Palo Alto studio, but he’s also a professional magician and a master of sleight of hand. Evans travels around the world speaking about the intersection of design and magic, and now, he’s made his San Francisco apartment a nexus of the […]

"Design is about externalizing what’s invisible, things that are all in our heads."
Nastasha Tan


XX+UX is a series of monthly meetups for women in user experience design. Google started the series in 2013 and hosted the first event at HQ, and now, different companies have hosted more than 20 events all over the world. IDEO took its first turn as host in Palo Alto at the tail end of […]

"But soft! what light through yonder window breaks?"

The Yonder Lamp

“But soft! what light through yonder window breaks?” In Shakespeare’s Romeo and Juliet, it’s the east, but the Yonder lamp at IDEO Tokyo (which takes its name from this famous quote) brings in the light from the west—way west. The lamp projects the daylight outside IDEO’s London studio, like a digital window to the sky […]

"Anybody can come in here, pick up an arduino and start prototyping."
Mark Harrison

Tools We Like: Spotlight on IDEO’s EE Lab

Mark Harrison has been building stuff at IDEO for more than 15 years (see Mark’s post on his all-time favorite workarounds). He’s one of the most knowledgeable tinkerers around, and he’s just finished putting together an electrical engineering lab at IDEO Palo Alto, stocked with every useful tool and device he could get his hands on. […]