Noam is a software-messaging platform created by IDEO to help hardware and software tools communicate with one another. To introduce Noam to the world, we wanted to build a physical manifestation of the platform, something that was—like Noam—fun and exciting but also remarkably simple to use. After a bit of brainstorming, we hit on the […]
The bell that rings in the kitchen at IDEO London sounds rather more sophisticated than the analogue clang you might expect to hear when meals and snacks are ready. Our bell prefers to send articulate email messages, like this recent missive: “I summon you all to the kitchen table for a Beer-n-Nuts with [Arduino co-founder] Massimo […]
It’s easy to rely on clichés and buzzwords when describing Silicon Valley, but expressing an authentic sense of place is a much more nuanced task. IDEO began working with Joie de Vivre hotels on their new Silicon Valley location, The Epiphany, before the building was even constructed, figuring out how to communicate the innovation and idealism […]
When I moved to the Bay Area to join IDEO, I had never even heard of Burning Man. But once I got here, it came up almost every time I showed someone my Ha-Ori shelter, a collapsible origami structure I designed and built while studying at the Royal College of Art in London.
For London Fashion Week, Vodafone teamed up with fashion designer Richard Nicoll and IDEO to bring a disruptive solution to life — a purse that charges a phone in style. On day one, we created three prototypes for making our idea catwalk ready. Not only did the phone and bag need to work together, we wanted the […]