Category Archives: Arduino

"The border between design and art is really fluid."
Ethan Frier

The IDEOgraph

Ideograph (n): a picture or symbol used in a system of writing to represent a thing or an idea but not a particular word or phrase for it. IDEOgraph (n): a device that creates a physical representation of the spirit of IDEO Chicago by recording the ebb and flow of activity in the most beloved […]

"NOAM is helping achieve new levels of prototyping, both inside IDEO and out."
Tim Brown


Noam is a software-messaging platform created by IDEO to help hardware and software tools communicate with one another. To introduce Noam to the world, we wanted to build a physical manifestation of the platform, something that was—like Noam—fun and exciting but also remarkably simple to use. After a bit of brainstorming, we hit on the […]

"Internet-connected things are set to reshape our lives in ways we can’t even imagine"
Miha Feus

Beachsand and the Talking Bell

The bell that rings in the kitchen at IDEO London sounds rather more sophisticated than the analogue clang you might expect to hear when meals and snacks are ready. Our bell prefers to send articulate email messages, like this recent missive: “I summon you all to the kitchen table for a Beer-n-Nuts with [Arduino co-founder] Massimo […]

"Even though it looks effortless, there must be a world of complexity behind it."
Brad Simpson

How We Did It: Project Edison

It’s easy to rely on clichés and buzzwords when describing Silicon Valley, but expressing an authentic sense of place is a much more nuanced task. IDEO began working with Joie de Vivre hotels on their new Silicon Valley location, The Epiphany, before the building was even constructed, figuring out how to communicate the innovation and idealism […]

"And then you’ll see that the flowers are discovering you as well..."
Joerg Student

Botanical Engineering

When I moved to the Bay Area to join IDEO, I had never even heard of Burning Man. But once I got here, it came up almost every time I showed someone my Ha-Ori shelter, a collapsible origami structure I designed and built while studying at the Royal College of Art in London.