A few times a year, I’ll come across something—maybe an object or system; maybe just an idea—and I’m overwhelmed with a burning urge to translate it into code and design. It’s a practice usually referred to as skeuomorphism, and once a project captures my imagination, there’s no going back.
I’ve always had a layman’s interest in architecture and in LEED, the U.S. Green Building Council’s certification program for sustainable buildings. I’m a software developer, so designing buildings is well outside my area of expertise. But when IDEO worked with the USGBC to come up with a new LEED certification plaque, it became clear that software design […]
Design research is about understanding real people in the context of their everyday lives and then using what we learn to inspire our work. This loose definition may conjure up a narrow set of methods, but at IDEO, we’re broad in our approach: Design research here is not any one thing, and it’s informed by the […]
The issue of Internet privacy is a challenging one. No one wants their every click & page view tracked, catalogued and shared across countless databases of the thousands of advertising partners working to serve the most targeted marketing efforts that have ever existed. To guard against tracking and malvertising, I use quite a few Chrome extensions: Adblock Plus [link] […]
It’s easy to rely on clichés and buzzwords when describing Silicon Valley, but expressing an authentic sense of place is a much more nuanced task. IDEO began working with Joie de Vivre hotels on their new Silicon Valley location, The Epiphany, before the building was even constructed, figuring out how to communicate the innovation and idealism […]