Category Archives: prototyping

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"Unlike his terrifying cousins in Jurassic World, Rexamus is programmed to embody one of IDEO’s values: empathy."
Ed White

How We Did It: Meet Rexamus

Meet Rexamus, IDEO London’s friendly resident dinosaur. You see, unlike his terrifying cousins in Jurassic World, Rexamus is programmed to embody one of IDEO’s values: empathy.

Photo by Detroit Publishing Co.
"Where designers can use very similar tools and frameworks as software engineers, they do so with a different purpose."

Cowboy Coding

One evening in February last year, a friend offered to refer me to IDEO Munich for an internship. “Just send something over tomorrow,” he said casually. “No problem,” I replied. What I didn’t mention was I that was an interaction designer without an online portfolio. Crap. Rewind four years. While studying graphic and interactive communications […]

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"How we prototyped our way to effective light guides using Illustrator and a laser cutter"
Niko Vladimirov

Build Your Own Light Pipe

Light guides are physical tools that transmit light along a path from an illumination source while maintaining constant brightness. They’re often used in products to create a line of light that is consistently bright and dynamic-looking, even when it comes from a single source. Unfortunately, there is no simple how-to guide available for making them. The process […]

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"Making workflow as effortless as possible  leaves more energy for solving design problems."
Tom Kershaw

Tools We Like v4

Of the many tools we use at IDEO—and there are many—Sketch is an arrow in the quiver of most of our interaction and communication designers these days.

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"OpenIDEO is a community that encourages taking creative risks, and that leads to powerful solutions to longstanding challenges."
Joanna Spoth, Challenge Manager

High-tech Solutions for Healthier Lives

Attention Labs readers! OpenIDEO has a challenge for tech-savvy problem solvers. They’ve teamed up with NBCUniversal, NBCUniverso, and Telemundo to come up with ideas for new ways to reduce preventable diseases, particularly in the Latino community, where one in five adults suffer from diabetes, more than 75% are overweight or obese, and strokes are the […]