Category Archives: serious play

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"Once a project captures my imagination, there's no going back."
Barry Lachapelle

Just Skeu It

A few times a year, I’ll come across something—maybe an object or system; maybe just an idea—and I’m overwhelmed with a burning urge to translate it into code and design. It’s a practice usually referred to as skeuomorphism, and once a project captures my imagination, there’s no going back.

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"The more we populate our space with interesting prototypes, the more those prototypes can inspire us."
Tasos Karahalios

IDEO Designed a Kitchen-Leftovers Spy Cam, Here’s How

On a recent recruiting trip to MIT, I took a tour of the Media Lab. There’s no shortage of cool things to see there, but what caught my eye was their Food Cam. The idea is simple: there are leftovers in the kitchen all the time, but people only notice them if they happen to […]

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"And then you’ll see that the flowers are discovering you as well..."
Joerg Student

Botanical Engineering

When I moved to the Bay Area to join IDEO, I had never even heard of Burning Man. But once I got here, it came up almost every time I showed someone my Ha-Ori shelter, a collapsible origami structure I designed and built while studying at the Royal College of Art in London.

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"There’s something so delightful about reinventing a classic. People love getting their portrait, and it reminds us that we’re all artists."
Julie Regina

How to Make a Fauxtobooth

There was a lot of work to be done. IDEO’s New York studio was to host an event to celebrate Tom and David Kelley’s new book, Creative Confidence, and whatever we designed had to reflect their ideas. Pressure on, we brainstormed over lunch — tools and sticky notes spread out across the largest room in […]

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"Here at IDEO Chicago, we like beer. A lot. And we don’t just love drinking the stuff, we like brewing it, too."
Chris Gold

The Mix Master 2000: How to Build an Automated Shandy Machine

Here at IDEO Chicago, we like beer. A lot. And we don’t just love drinking the stuff, we like brewing it, too. Our ChIDEO Brew Crew started about two years ago and since that time, we’ve made more than 60 gallons, mostly for studio events like Rocktoberfest or St. Paddy’s Day, but sometimes just because […]