Category Archives: serious play

"Children have natural creative confidence...the Toy Lab’s job is to encourage them to preserve it."
Sara Breselor

Dispatch from the Toy Lab: Monster Moves

Just like the rest of IDEO, the Toy Lab is dedicated to building creative confidence. Admittedly, they have a bit of an edge when making kids’ products—children have natural creative confidence, so the Toy Lab’s job is to encourage them to preserve it and show them new ways to apply their innate creativity. On a […]

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"Unlike his terrifying cousins in Jurassic World, Rexamus is programmed to embody one of IDEO’s values: empathy."
Ed White

How We Did It: Meet Rexamus

Meet Rexamus, IDEO London’s friendly resident dinosaur. You see, unlike his terrifying cousins in Jurassic World, Rexamus is programmed to embody one of IDEO’s values: empathy.

"OpenIDEO is a community that encourages taking creative risks, and that leads to powerful solutions to longstanding challenges."
Joanna Spoth, Challenge Manager

High-tech Solutions for Healthier Lives

Attention Labs readers! OpenIDEO has a challenge for tech-savvy problem solvers. They’ve teamed up with NBCUniversal, NBCUniverso, and Telemundo to come up with ideas for new ways to reduce preventable diseases, particularly in the Latino community, where one in five adults suffer from diabetes, more than 75% are overweight or obese, and strokes are the […]

Final machining operation before crown and lug machining.
"In a single weekend, I created my first watch, machining some parts and 3D printing the rest. I was hooked."
Ian Schon

Personal Time

As a designer and engineer at IDEO, there are many moments when I think to myself, how might I make something like that? The act of bringing ideas from concept to reality is incredibly rewarding, and I love the challenge. Every time I see something I/we made in someone else’s hands, I feel pretty darn […]

"The border between design and art is really fluid."
Ethan Frier

The IDEOgraph

Ideograph (n): a picture or symbol used in a system of writing to represent a thing or an idea but not a particular word or phrase for it. IDEOgraph (n): a device that creates a physical representation of the spirit of IDEO Chicago by recording the ebb and flow of activity in the most beloved […]